Nutritionist calls juice cures 'a really bad way'.Activated charcoal, hemp and blue spirulina.These are probably not ingredients most people associate with a healthy and varied diet.Still, internet stars with many thousands of followers - the so-called influencers - are queuing up to promote juice cures with exotic ingredients in them. They promise balance in the body, more energy, cleaner skin and a break for the digestive system.But there is no scientific evidence that juice cures can do more than quench thirst and provide a vitamin injection.So forget about baby soft skin and inner calm.It is against the law to promise things that the food can not keep, says the Danish Veterinary and Food Administration.According to nutrition expert Morten Elsøe, who has a cand.scient.in molecular nutrition and food technology and head of the Lifestyle House in Aarhus, the effects of a juice cure as more balance are the 'pure bullshit'.Juice cures are unnecessary.You get all the body's needs met through a fairly ordinary diet.- If you follow the dietary advice, or if you do not even follow the dietary advice completely, but just eat a standard Danish diet, you actually get your need for micronutrients, vitamins and minerals covered, says Morten Elsøe.24-year-old Amalie Fischer is one of several young women being sponsored to advertise juice cures.And she reaches out widely through her YouTube channel, which has more than 700,000 views and her Instagram profile, where over 54,000 people follow.Amalie Fischer does not believe in herself that there is a problem with advertising the far-reaching effects of juice cures.She decided to promote the juice cure because she was curious and wanted to share her experiences with her followers.- I do not think that juice is unhealthy.I can not find an argument for that anywhere, says Amalie Fischer.She says in a youtube video with small 10,000 views that a juice cure can be beneficial if you 'have a slightly stressful everyday life, where you have drunk a lot of alcohol, smoked (…) and may have eaten a little unhealthy, then it is a good idea , that one's digestive system calms down a bit '.But according to Morten Elsøe, that claim has no basis in reality.- From a purely nutritional point of view, a juice cure is a really bad way, almost regardless of what goal you have.It does not contain what we need.You get malnourished on the days you only drink juice.It does not have any major consequences, but it is just not optimal, he says.And according to Morten Elsøe, this is paradoxical, because juice cures are actually praised for being hyper-optimal.The popularity of the juice cure stems from a widespread misconception that the body needs help with cleansing if one has eaten unhealthy food, drunk or smoked a little too much.- But that's not true.One can generally not counteract the negative effects of either smoking or alcohol by eating healthier.And you can not do it at all by a concentrated intake of a certain food, says Morten Elsøe.Amalie Fischer tells in her youtube video about the juice cure that she has read that, 'if the body needs a little balance again, then it is a good idea to take a break from the unhealthy habits'.But it's just not the break from the unhealthy habits that matters.It is about changing the bad habits once and for all, Morten Elsøe explains.- It is a good idea to tackle your unhealthy habits in general.If you are a smoker, you will not get much out of taking a three-day break from smoking.There you have to stop smoking, he says.He himself uses the word 'balance' as an indicator that what he is reading is 'most likely pseudoscience and pure bullshit'.- Balance is a word that hits us emotionally because we think it sounds positive.But try asking people to explain what it means.It means absolutely nothing, says Morten Elsøe.In the YouTube video, Amalie Fischer expresses that it is difficult to find head and tail in all the different information available on the web about what is healthy and unhealthy.- I have really tried to get into it, and I can not find out whether juice cures are good or bad, says Amalie Fischer in the video.Morten Elsøe says that it is extremely important to be aware of what sources you get your knowledge about health from.- The question is, what has she read and where has she read it, and how has she assessed whether it has been a good or a bad source, he says.According to the nutritionist, there are many untrue claims about health online.This is because there is a lot of money to be made on a popular health trend.- One has to understand that pretty much everything that is written on the net about nutrition and health is varying degrees of wrong - often in order to sell us something.We can also see this in the juice cure area.There is a huge financial incentive.Juice for 10 kroner a liter can be sold for 100 kroner a liter if it is framed as a detox, says Morten Elsøe.The juice cure that Amalies Fischer advertises costs 999 kroner for three days.If an influencer advertises a company's food, the influencer must also comply with the legislation in the area.This means, among other things, that you can only say things about a food that has been approved as nutrition and health claims from the EU.The claims are approved on the basis of scientific evidence.For example, orange juice may contain vitamin C.This is what Anette Flensburg, who is section leader in the unit for Chemistry and Food Quality at the Danish Veterinary and Food Administration, says.Therefore, influencers will have to comply with the law in the area.- I think they should think carefully.They actually need to remember that they are marketing food.Therefore, they must familiarize themselves with the legislation so that they do not violate it by mistake, says Anette Flensburg.They often see as an authority that there are many who would like to advertise that juice cures give health a boost.- It is generally forbidden to say about a food that it can prevent, alleviate or cure diseases, says Anette Flensburg.Anette Flensburg says that, as a starting point, it can lead to an increase if you as a company or influencer market food that does not comply with the EU's nutrition and health claims.